Category: Tourism News

Making Muar a tourist attraction [Muar river boat float parade 2013]

Datuk Tee Siew Kiong (right) and Johor Tourism Department director Mohd Haffiz Ahmad showing maps and posters highlighting the boat float parade to be held on Nov 24. Pic by Zain Ahmed

Datuk Tee Siew Kiong (right) and Johor Tourism Department director Mohd Haffiz Ahmad showing maps and posters highlighting the boat float parade to be held on Nov 24. Pic by Zain Ahmed

EXPLORE IDEAS: Tour agencies encouraged to package town which has much to offer

JOHOR BAHRU: THE state government has urged tour agencies to start offering tour packages to the royal town of Muar as boost efforts in promoting the place as a major tourist destination.

State Tourism, Domestic Trade and Consumerism executive committee chairman, Datuk Tee Siew Kiong, said Muar has a lot to offer in terms of tourism products.

These include historical buildings like the Sultan Abu Bakar building and the Bukit Kepong police station, as well as nature destinations like Gunung Ledang.

“Tour agencies and others from the private sector can come up with a lot of ideas that we can explore, like organising a photography competition to document the history of Muar and to record the uniqueness of the tourist destinations there,” said Tee.

“I hope that with the variety of tourism products in Muar and the mouthwatering local cuisine like asam pedas, mee bandung, satay, ikan bakar and the Cap 434 coffee, these could become the catalyst for people to visit Muar.”

Tee was speaking to the media after a Press conference to announce the boat float parade that would be held in Muar in conjunction with the Sultan of Johor’s birthday celebrations.

He said 30 participants from the public and private sectors would be taking part in the parade, to be held on Nov 24 at Sungai Muar.

“There will also be cultural performances and firework displays at the venue,” said Tee.

“Last year, the parade attracted about 10,000 people and this year, we hope the crowd will increase to 20,000.”

Tee said a total of RM30,000 in prize money would be up for grabs for the participants with the most beautiful and interesting boats in two categories of small boats and big boats.

“Those from the private sector who want to participate in the parade are also welcome,” he said.

Read more: Making Muar a tourist attraction – Johor – New Straits Times http://www.nst.com.my/streets/johor/making-muar-a-tourist-attraction-1.392180#ixzz2jodHQcHh

Category: Tourism News